The experimental fashion and jewellery brand

Currently, there are many rapidly expanding fashion brands. Garments are always available to buy at cheap prices, and these companies sell quantity over quality. Further, mass media outlets can often be found pandering to consumerism. As a result, people buy a significant amount of disposable clothes every season. I question this huge cycle of consumption, and I would like to reconsider the position of fashion brands in our lifestyles.

The aim of this experimental fashion brand is to understand how can a fashion brand can communicate with consumers and to build new relationships with them and designers in a sustainable way.

For the direction of the brand, I tried to create meaningful, antique-esque products that people can continue to use for long periods of time as my brand’s concept. Therefore, I carried out symbolic designs which have meaning, and use them to create accessories which tell stories.

For the promotion and communication strategy, I participated in a variety of events and exhibitions, and I was able to communicate with a large number of potential customers. It was a part of practice to understand how important it is to allow communication between consumers, brands and designers, and to build and maintain relationships in a sustainable way.